I’ve been able to grow my Instagram following with no problem over the past year and am now at nearly 10,000 followers.
The only problem? My engagement is relatively low.
While it doesn’t directly affect my ability to work with people and hasn’t been a hinderance, it’s not helping me out either. And to be honest, I want to know that people are seeing the content I produce. It’s important to me that I maximize my reach across the platforms I use!
Because I’m always up for learning new things and have a great group of Instagram friends that are very supportive, I asked around for some of the best pieces of advice, tips, and tricks for not only growing your following but also getting higher rates of engagement on your photos.
Here’s what I learned:
Follow people you’re interested in!
For some reason there’s this silly idea that in order to be a “cool” Instagrammer, you need to be following as few people as possible while also having a high number of followers.
I get it, celebrities and famous bloggers do it, but that doesn’t mean you have to too.
I have around 3,500 people I follow on Instagram. That’s a lot compared to many other bloggers I know. But you know what- I enjoy interacting! I like to reach out to people and comment on their photos, their stories, their lives.
There’s nothing wrong with that and it really leads into the next piece of advice which would be to…
Be active and engaged
I’ve struggled with engagement this summer because of how little engaging I’ve done in return.
As we’ve been traveling, hanging out with family, and being lazy this summer I’ve put less of a focus into Instagram which has tanked my engagement. While I was getting 300-500 likes a few months ago with fewer followers I’m now getting around that many likes with more. And it’s (again) because I haven’t been engaging regularly and with the right people.
But who are the right people?
The right people are those in your niche, as well as your target audience.
Don’t do the follow/unfollow thing
It’s one thing to follow someone, then realize they’re not posting about things you’re interested in and unfollow them.
It’s another thing entirely to follow a bunch of people, wait until they follow you back, and then go through and unfollow them.
This happened to me recently with a local blogger-duo who followed me, waited until I was following back, waited a few weeks, then unfollowed me- obviously thinking I wouldn’t notice.
It was not only annoying but also made me not interested in following them anymore. I felt like they were more concerned about their image than actually interacting, which meant I unfollowed them as well.
Use the right hashtags
Hashtags are a tricky game, but if used correctly they can broaden your audience.
I know that using the right hashtags gets me a higher engagement than not using them would. And even if it’s only a little higher, I’ll take it.
I’d share more of my information on hashtags, but I have a whole post dedicated to hashtags that you can check out here!
Joining Instagram Engagement Pods
This is another area that some people may be like…uhh is that cheating?
With Instagram’s newer algorithm it can be hard to be seen without engagement so bloggers and influencers, being the supportive little buggers we are, have combatted this problem with pods and groups where we go through and like/comment on each others posts.
This may seem a little fake, but in every pod I’ve been in I have made great friends and have seen my engagement grow.
We’re all working together in this, and being able to show support for your fellow bloggers and Instagrammers is a great way to do meet new people, gain a new audience, and it boosts everyone up!
I hope that by using some of these tips and tricks you’re able to see your Instagram engagement grow and flourish! I also hope that if you really love this post you’ll give it a nice share on Pinterest (or anywhere else).
Have a great day friends!